Woman holding a light gray 100% linen tote bag in a neutral setting.
New Arrival | Driftwood

Made to be used. Not saved.

Live Beautifully, Live Consciously
Heavyweight European flax linen, built for daily life. The only tote you'll reach for every time.
5.0 · 32 reviews
Shop the Tote Our Story
Free shipping over $120
30-day returns
Designed in Tasmania
450gsm European Flax · OEKO-TEX Certified · Designed in Tasmania · Natural fibres, always · Live Beautifully, Live Consciously · Made to outlive trends
450gsm European Flax · OEKO-TEX Certified · Designed in Tasmania · Natural fibres, always · Live Beautifully, Live Consciously · Made to outlive trends
As featured in
Slow Journal
2025 Edition
The quiet, considered alternative to fast living — a brand worth slowing down for.

The Original

Your only everyday tote.

450gsm European flax linen. Fully lined with OEKO-TEX certified cotton. Structured enough to carry a laptop, soft enough to carry everything else.

You're not the kind of person who replaces things every year. This was built for that.

From $109.00 AUD

Colour

Shop the Tote

Our ethos

Not precious. Just good.

Fayded started with a bag too nice to use. That felt wrong. So we built something designed to live in - daily, practically and without ceremony.

Natural materials. Considered design. Nothing you need to protect.

Read our story
Black and white photo of a family with a young child on a plain background
Home & Living

For the spaces you live in.

Throws
New
Linen

Throws

Natural, White & Chocolate. Breathable, beautiful, built to last.

From $159
Bento Boxes
Everyday
Kitchen

Bento Boxes

Food-grade stainless. Leakproof, practical, built for daily lunch.

From $22
Dishcloths
Bestseller
Kitchen

Dishcloths

Replaces up to 17 paper towel rolls. Biodegradable, quick-dry.

From $9.95
Brand stamp

Our ethos

Creating elegant, sustainable essentials for the conscious woman.

Natural materials. Considered design. Nothing you need to protect from your own life.
Woman in a kitchen holding a reusable tote bag with groceries, next to fruits on a counter.
The Daily Edit

Things that get used, not stored.

Three products chosen to work together, every day. Built to be given (and kept).

Organic Market Tote

$28

Swedish Dishcloth Set

$18.95

Stainless Steel pegs 25 pk

$22

The Conscious Living Starter

Bundle Price $58 - Save $10.95

Arrives gift-ready. No extra packaging step needed.

Shop the Bundle
N

Natural fibres

European flax linen, GOTS certified cotton, food-grade stainless. Nothing synthetic.

B

Built to last

Designed for daily use, not careful storage. Things that improve with time.

F

From Tasmania

Every order packed from our studio. What you see online arrives exactly as shown.

R

30-day returns

If it isn't right, we'll sort it. No awkward windows or questions.

In their own words

Real people. Daily use.

Riley — verified buyer

I struggled to find a work tote that looked good but was also big enough to fit my laptop and daily bits and pieces.

Riley — verified buyer

Kaycee | verified buyer

I took it to the grocery store the first time and couldn't believe how much fit into it. A full heavy basket of groceries.

Kaycee | verified buyer

Jana | verified buyer

Love this tote bag, I use it for travels as a carry on luggage for flights and for small trips by car. Great material, nicely made.

Jana | verified buyer